ABOUT US
At JourneyLabel, we believe that travel is more than a destination; it's a story waiting to be told. Our story began in December 2017 with a simple yet ambitious mission: to offer the finest luxury & personalized holidays that leave an indelible mark on your soul.
​​
Imagine waking up in an overwater bungalow in Bora Bora, with the gentle sound of the waves beneath you as the sun rises over the crystal-clear lagoon. Picture yourself in a hot air balloon, floating above the vast savannahs of the Serengeti, witnessing the breathtaking migration of wildebeest below. These are the moments we create, each one meticulously handpicked to turn your dreams into reality.
​
Our success lies in our unwavering commitment to you, our guest. We understand that luxury is deeply personal, so we make it our mission to understand your unique travel desires-whether it's hiking through the mystical forests of Bhutan, exploring Antarctica's ice caves, or experiencing the vibrant culture of Marrakech, we tailor every detail to exceed your expectations.
​
Our team of seasoned travelers are true connoisseurs of luxury. They curate unparalleled experiences & bespoke adventures that speak to your soul. With every journey we craft, our aim is to inspire & captivate, leaving a lasting impression long after the adventure ends.​
YASMIN IKRAMI
Founder & CEO
Meet Yasmin, an explorer driven by a passion for discovering the world's most extraordinary experiences.
​​
Yasmin set the stage for what we're doing now, embarking on her journey to redefine luxury travel by curating soul stirring journeys that deeply resonate. With a strong background in travel & tourism, Yasmin has forged pivotal partnerships with global tourism boards, leaving an enduring mark on the industry. JourneyLabel’s vision of becoming the most loved travel company reflects her personality & dedicated approach.
​
From immersing herself in Italy’s timeless vineyards to trekking the majestic trails of Mount Sinai, Yasmin seeks rare & transformative moments across the globe.
​
Beyond luxury, Yasmin believes in travel that enriches both traveler & destination, fostering connections with local communities & advocating for our planet's natural beauty.
​​
Join us on an expedition where luxury meets discovery, where each destination becomes a chapter in your extraordinary story of exploration & inspiration.​